You Can’t Manage What You Don’t Measure
If you’re not actively tracking your call data, you’re leaving insights, efficiency, and serious cost savings on the table.
Most unified communications (UC) teams don’t realize just how much they’re missing until someone asks seemingly simple questions:
- “Can we see which phones placed or received calls in the last 90 days?”
- “How many international calls were made last quarter?”
Without visibility, you’re reacting to issues instead of spotting and solving them early. And in many environments, it means wasting money every month without even knowing it.
What It’s Costing You Without You Knowing
Neglecting your call data leads to real operational waste:
- Licensing Waste: You may be paying for users who don’t need external or international dialing or even a phone license at all.
- Overprovisioning: Think 200 call paths when your peak is only 13. That’s a lot of money down the drain.
- Manual Labor: Exporting raw CDRs, creating pivot tables, and piecemealing calls together takes hours, and it’s ripe for misinformation.
- Missed Trends: Without reports, you miss red flags like long queue times, excessive dropped calls, or high abandoned rates.
Ask yourself:
- Are you paying for SIP trunks you don’t need?
- How much time does your team spend manually compiling call data?
- How many users could use metrics you just don't have time to provide?
Why Tracking Call Data Changes the Game
When you can see who’s calling, when, how often, and where calls are going, everything changes:
- License Optimization: Stop paying for inactive phones or unused features.
- Migration Readiness: Know what to move and what to leave behind.
- Faster Troubleshooting: Trace call paths and detect issues in minutes, not hours.
- Stronger Compliance: Prove SLAs, trace call histories, and support audit requirements.
Ask yourself:
- How do you verify that call queues or hunt groups are being answered within SLA?
- Could you track down a suspicious or unauthorized call if asked, and how long would that take?
How Variphy Helps You Get Ahead
With Variphy, you’re not stuck digging through raw data. You get actionable insights and easy-to-use tools that help you stay ahead:
Ask yourself:
- Do you have automated alerts for dropped calls, malicious calls, or possible toll fraud?
- Can your finance team view telecom spend trends without looping in IT?
Real-World Success: 30% Reduction in Call Wait Times
A U.S. government organization deployed Variphy to gain real-time visibility into help desk call queues. Before Variphy, they relied on manual reporting and lacked operational insight. With dashboards, they quickly identified queue bottlenecks and reduced wait times by 30%. Read the success story.
What to Look for in a Call Analytics Solution
If you're shopping for UC analytics, prioritize tools that:
- Support multiple platforms (CUCM, Webex, Teams, Zoom, CUBE, UCCX).
- Offer granular user-based access controls.
- Deploy quickly with minimal lift from your team.
- Adapt to platform changes and API updates without breaking.
Ask yourself:
- How will you unify reporting across both cloud and on-prem systems?
Stop the Data Drain
Every untracked call is a missed opportunity or a hidden liability. With Variphy, you can take control of your UC environment, reduce waste, and start making informed, confident decisions.
Ready to see where you stand? Take the UC Analytics Readiness Quiz.
